It is very essential to assess company using vital parameters before finalizing it as an investment candidate. Many investors who are new to stock markets simply look at share price, its 52 week high & low and put their hard earned money in equities to work. And as we all know, most of the times this approach never works. We always advise our clients to get a proper & thorough research before taking any exposure in riskier asset like equities. Below are the several important parameters which are broadly used as tools for doing fundamental analysis of any company. Using these key parameters, Investors can pick winning stocks for their portfolio to get rewarded in long / short term.



Company's History & Promoter's Credentials

This is one of the vital factors when one is looking to buy stock in an unknown company. It is best to look up the accounts for a couple of prior years and also read up the management's report.

EBITDA

EBITDA stands for "Earnings before interest, taxes, depreciation and amortization". EBITDA tells the investor, the profit that the company is making from its operations. If the EBITDA is negative, then it is a very negative sign because it means that the company is losing money in its core prosperity. The EBITDA margin is computed as a percentage of sales and EBITDA. For instance, in a company had sales of Rs. 1000 and an EBITDA of Rs. 120, its EBITDA margin would be 12%. The higher the margin, the better it is.

Example: Hawkins Cookers' EBITDA in the year ended 31.3.2012 was Rs. 49.60 crores. Its sales were Rs. 383.71 crores and so the EBITDA to Sales margin was 12.92%.

Cash Flow

Cash flow is the amount of money coming in or going out of the business in a given period of time, say, one financial year. It helps to determine how much liquidity the company has. If a company is "cash flow positive", it means that it is generating more cash from the business than it is paying out. This is a positive sign because it means the company has bargaining power. It is selling to its customers and receiving payment early while it is buying from the suppliers and paying them late. If a company is "cash flow negative", it is a dangerous sign because it means that the company has no liquidity and is desperately dependent on its suppliers and creditors. They can hold the company to ransom by choking its credit limits.

EPS (Earning Per Share)

EPS (Earning Per Share) = Net Profit / Number of Outstanding Shares
There are variants such as the "Diluted EPS" which means that even the shares that will be issued in the future pursuant to outstanding warrants or bonds are also considered.

Example: Hawkins Cookers' net profit for the year ended 31.3.2012 was Rs. 30.08 crores. The numbers of equity shares were 56.9 lac and so the EPS is Rs. 56.83.

"Cash EPS" is worked out by taking the operating cash profits (without reducing non-cash expenditure such as depreciation).

P/E Ratio

The Price-Earnings (PE) Ratio is a valuation ratio of the company's current share price compared to its earnings per share (EPS). In other words, how of a multiple of the EPS is one paying to buy the stock. This criterion helps to identify, how cheap or expensive a stock is compared to its peers. It is calculated with the formula:
Market Value per Share / Earnings per Share (EPS)

For example, if the stock is available at Rs. 20 each and the EPS is Rs.5, the PE ratio is 20/5 = 4.

The PE is usually calculated on the EPS of the previous 12 months (the "trailing twelve months" ("TTM").The PE ratio can be used to benchmark companies within the same Industry or sector. For example, if one is comparing two PSU banks, if one has a PE of 5 and the other has a PE of 8, the question is why one is paying a premium for the second one and whether there is a valuation aberration somewhere that an investor can take advantage of.

Example: Hawkins Cooker's EPS in the year ended 31.3.2012 was Rs. 56.85 (as calculated above). The market price per share is Rs. 1,687 and so the PE ratio is 29.66.

Return on Equity (ROE)

ROE or Return on Equity indicates how efficiently the management is able to get a return from the shareholders' equity. ROE is calculated with the following method:

Net Income / Shareholders' Equity,

For Example: Suppose a company earned Rs. 1,000 in profit and the total equity capital is Rs. Rs. 2000. The ROE is 1000/2000 = 50%.

Suppose another company in the same sector/ industry earned a ROE of 30%. You know which company is a more efficient utilize of capital. A variation of the same concept is the Return on Net worth of RONW in which we take in not only the equity capital but also the retained earnings (reserves).

Example: Hawkins Cooker's Net Worth (equity + reserves) as of 31.3.2012 was Rs. 51.59 crores while its net profit was Rs. 30.08 crores. The Return on Net Worth is 58%.

Debt Equity Ratio

Debt Equity Ratio is the proportion of debt to equity used to run the company's operations. It is calculated with the following method:

Total liabilities / equity share capital + reserves
When examining the health of your business, it's critical to take a long, hard look at company's debt-to-equity ratio. If Debt Equity ratios are increasing, meaning there's more debt in relation to equity, Company is being financed by creditors rather than by internal positive cash flow, which may be a dangerous trend. The debt/equity ratio also depends on the industry in which the company operates. For example, capital-intensive industries such as capital goods, auto manufacturing tend to have a debt/equity ratio above 2, while IT companies / Consumer Goods companies with high brand equity have a debt/equity of under 0.5.

Example: Hawkins Cooker's equity + reserves as of 31.3.2012 were Rs. 51.6 crores while its debt was Rs. 12.22 crores. The debt equity ratio is 0.24.

Dividend Yield

Dividend Yield' is a financial ratio that shows how much the company pays out in dividends each year relative to its share price. It is calculated by the following formula:

Interim + Annual Dividends in the year/Price per share x 100

If you find that company is paying consistent dividend year after year with dividend yield of above 7%, you can think to invest in such stocks instead of blocking your money in fixed deposits. Here, you can think of some appreciation in stock price along with 7% returns on yearly basis through dividend payment. Example: Oil India declared a dividend of 450% (Rs. 45.0 per share). Because its market price is Rs. 489, the dividend yield is 45.0/489×100 = 9.2%.

Market Capitalization/Capture

It is the value for the entire company can be bought on the stock market. It is derived by multiplying the total number of equity shares by the market price of each share. This helps to determine whether the stock is undervalued or not.

For instance, if a stock with a consistent profit of Rs. 100 is available at a market cap of Rs. 200 Cr. is undervalued in comparison to another stock with a similar profit but with a market cap of Rs. 500 Cr.

Example: Hawkins Cooker's has issued 52.90 lac shares. The price per share is Rs. 1,819 and so the market cap of the company is Rs. 962 crores. This means, theoretically, that if you had Rs. 962 crores, you could buy all the shares of Hawkins Cooker – It's not actually practically possible (To know this kindly refer our Financial Learning Book Let)

Support and Resistance

Support and resistance symbolize key junctures where the forces of supply and demand rally. In the financial markets, prices are motivated by excessive supply (down) and demand (up). As demand increases, prices move on and as supply overpowers, prices decline. When supply and demand are equal, prices move sideways as bullish and bearish camps fight it out for control over prices. Supports once breached repeal its role and acts as resistance for future price action. On the flip side, once resistance is breached decisively (with higher volumes) it changes its role as support for further price action. This is true irrespective of time frame.


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**All above financial terms are our clients ask which they were having in their mind to know/elaborate, In our book let all these terms have been defined in a very user friendly manner to let our clients understand effectively before investing their hard earned money to Markets.

 
 
 
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